The Importance of Branding

category: News

I was recently discussing the importance of branding with some people from outside the design industry, and its very interesting to see the differences in opinions across different ages when it comes to putting a value on a companies brand.

I have a strong opinion that branding is not just about marketing - it represents who you are, what your organisation aspires to be and in the modern business environment it is fundamental to an organisations success or otherwise. It effects almost every aspect of a business from community perception to staff recruitment and without a strong well thought out brand you leave yourself at an immediate initial disadvantage when competing for clients.

You only need to look at the money invested in branding locally and worldwide - from branding for our my own city where $200k plus was spent (read more) through to the one off event branding for the Olympics where over $750k was spent (read more).

Of course you don’t need to spend such a large amount of dollars to get a good looking brand that works - in fact some may argue you could get better results for a lot less. Either way the financial cost of the brand development is completely irrelevant to the value of a successful brand to a business.