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	<title>hd design</title>
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	<link>http://www.hddesign.com.au</link>
	<description>effective graphic design for web &#38; print</description>
	<pubDate>Wed, 09 Jun 2010 05:43:13 +0000</pubDate>
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		<title>Service Van Design</title>
		<link>http://www.hddesign.com.au/2010/06/service-van-design/</link>
		<comments>http://www.hddesign.com.au/2010/06/service-van-design/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 05:37:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Logos]]></category>

		<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=402</guid>
		<description><![CDATA[The sign writing on the first vehicle in a fleet of almost a dozen was recently completed sporting our hydraulic oil inspired design.
HIS Hose came to us looking for an innovative branding concept for their fleet of on-site service vehicles operating throughout Melbourne, the vehicles design was developed to stand out from the crowd. So [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/his_service_van.jpg"><img class="alignnone size-medium wp-image-403" title="HIS Hose Service Van" src="http://www.hddesign.com.au/wp-content/uploads/his_service_van-500x330.jpg" alt="HIS Hose Service Van" width="500" height="330" /></a>The sign writing on the first vehicle in a fleet of almost a dozen was recently completed sporting our hydraulic oil inspired design.</p>
<p>HIS Hose came to us looking for an innovative branding concept for their fleet of on-site service vehicles operating throughout Melbourne, the vehicles design was developed to stand out from the crowd. So many companies have bland corporate signage on their vehicles - overlooking the potential value of these mobile billboard as a tool to raise brand awareness.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/06/service-van-design/feed/</wfw:commentRss>
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		<item>
		<title>Eastern Bridge</title>
		<link>http://www.hddesign.com.au/2010/05/eastern-bridge/</link>
		<comments>http://www.hddesign.com.au/2010/05/eastern-bridge/#comments</comments>
		<pubDate>Mon, 10 May 2010 02:51:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=391</guid>
		<description><![CDATA[Eastern Bridge is a Property and Law firm that required only a small one page web presence. They required the site to give access to their internet conferencing facilities and a link to the iPhone app store. The site features Java email spam filtering which helps maintain the site as an efficient Internet experience.
Visit Eastern [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/eastern_bridge.jpg"><img class="alignnone size-medium wp-image-392" title="eastern_bridge" src="http://www.hddesign.com.au/wp-content/uploads/eastern_bridge-500x330.jpg" alt="eastern_bridge" width="500" height="330" /></a>Eastern Bridge is a Property and Law firm that required only a small one page web presence. They required the site to give access to their internet conferencing facilities and a link to the iPhone app store. The site features Java email spam filtering which helps maintain the site as an efficient Internet experience.</p>
<p><a href="http://easternbridge.com.au/">Visit Eastern Bridge for a closer look.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/eastern-bridge/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Transform Aged Care - Interactive Forms</title>
		<link>http://www.hddesign.com.au/2010/05/trandform-aged-care-interactive-forms/</link>
		<comments>http://www.hddesign.com.au/2010/05/trandform-aged-care-interactive-forms/#comments</comments>
		<pubDate>Mon, 10 May 2010 02:36:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=386</guid>
		<description><![CDATA[An interactive PDF form was required by Transform Aged Care to assist them in the assessment of clients. The form needed to have different areas specific to the area of the examinations being carried out. Interactive PDF forms are a huge time saver and very convenient for record keeping.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/transform_interactive_form.jpg"><img class="alignnone size-medium wp-image-387" title="transform_interactive_form" src="http://www.hddesign.com.au/wp-content/uploads/transform_interactive_form-500x330.jpg" alt="transform_interactive_form" width="500" height="330" /></a>An interactive PDF form was required by Transform Aged Care to assist them in the assessment of clients. The form needed to have different areas specific to the area of the examinations being carried out. Interactive PDF forms are a huge time saver and very convenient for record keeping.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/trandform-aged-care-interactive-forms/feed/</wfw:commentRss>
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		<title>Laser Therapeutics</title>
		<link>http://www.hddesign.com.au/2010/05/laser-therapeutics/</link>
		<comments>http://www.hddesign.com.au/2010/05/laser-therapeutics/#comments</comments>
		<pubDate>Mon, 10 May 2010 02:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=380</guid>
		<description><![CDATA[Laser Therapeutics required a site where their potential clients could navigate around and explore the many different treatment options and packages on offer. We provided them with a site that presented in an appealing way the depth of information and content they wished their clients to have access to.
Visit Laser Therapeutics to have a closer [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/laser-therapeutics.jpg"><img class="alignnone size-medium wp-image-381" title="laser-therapeutics" src="http://www.hddesign.com.au/wp-content/uploads/laser-therapeutics-500x330.jpg" alt="laser-therapeutics" width="500" height="330" /></a>Laser Therapeutics required a site where their potential clients could navigate around and explore the many different treatment options and packages on offer. We provided them with a site that presented in an appealing way the depth of information and content they wished their clients to have access to.</p>
<p><a href="http://lasertherapeutics.com.au/">Visit Laser Therapeutics to have a closer look.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/laser-therapeutics/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sunshine Leisure Centre - Safety Rules</title>
		<link>http://www.hddesign.com.au/2010/05/sunshine-leisure-centre-safety-rules/</link>
		<comments>http://www.hddesign.com.au/2010/05/sunshine-leisure-centre-safety-rules/#comments</comments>
		<pubDate>Mon, 10 May 2010 01:58:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=375</guid>
		<description><![CDATA[Instructional posters were required by Sunshine Leisure Centre to convey safety messages and warnings which could transcend language barriers. The posters we created were brightly coloured to attract attention with simplistic illustrations so as the intended message was clear and concise.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/brimbank_posters.jpg"><img class="alignnone size-medium wp-image-376" title="brimbank_posters" src="http://www.hddesign.com.au/wp-content/uploads/brimbank_posters-500x330.jpg" alt="brimbank_posters" width="500" height="330" /></a>Instructional posters were required by Sunshine Leisure Centre to convey safety messages and warnings which could transcend language barriers. The posters we created were brightly coloured to attract attention with simplistic illustrations so as the intended message was clear and concise.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/sunshine-leisure-centre-safety-rules/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bling Customized</title>
		<link>http://www.hddesign.com.au/2010/05/bling-customized/</link>
		<comments>http://www.hddesign.com.au/2010/05/bling-customized/#comments</comments>
		<pubDate>Mon, 10 May 2010 01:50:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=358</guid>
		<description><![CDATA[Bling Customized is a car, boat and trailer customization company. They approached us wanting a web site that could display large images of their work along with details of their services and current specials.
They make use of our custom site management system giving them control of updates and image galleries.
Visit Bling Customized to have a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/bling_custommized2.jpg"><img class="alignnone size-medium wp-image-371" title="bling_custommized2" src="http://www.hddesign.com.au/wp-content/uploads/bling_custommized2-500x330.jpg" alt="bling_custommized2" width="500" height="330" /></a>Bling Customized is a car, boat and trailer customization company. They approached us wanting a web site that could display large images of their work along with details of their services and current specials.</p>
<p>They make use of our custom site management system giving them control of updates and image galleries.</p>
<p>Visit Bling Customized to have a closer look</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/bling-customized/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Importance of Branding</title>
		<link>http://www.hddesign.com.au/2010/05/the-importance-of-branding/</link>
		<comments>http://www.hddesign.com.au/2010/05/the-importance-of-branding/#comments</comments>
		<pubDate>Mon, 10 May 2010 01:11:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=357</guid>
		<description><![CDATA[I was recently discussing the importance of branding with some people from outside the design industry, and its very interesting to see the differences in opinions across different ages when it comes to putting a value on a companies brand.
I have a strong opinion that branding is not just about marketing - it represents who [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/importance_of_branding.jpg"><img class="alignnone size-medium wp-image-361" title="Importance of Branding - Melbournes new brand" src="http://www.hddesign.com.au/wp-content/uploads/importance_of_branding-500x330.jpg" alt="Importance of Branding - Melbournes new brand" width="500" height="330" /></a>I was recently discussing the importance of branding with some people from outside the design industry, and its very interesting to see the differences in opinions across different ages when it comes to putting a value on a companies brand.</p>
<p>I have a strong opinion that branding is not just about marketing - it represents who you are, what your organisation aspires to be and in the modern business environment it is fundamental to an organisations success or otherwise. It effects almost every aspect of a business from community perception to staff recruitment and without a strong well thought out brand you leave yourself at an immediate initial disadvantage when competing for clients.</p>
<p><span id="more-357"></span></p>
<p>You only need to look at the money invested in branding locally and worldwide - from branding for our my own city where $200k plus was spent (<a href="http://www.fuelyourbranding.com/melbournes-200000-logo/" target="_blank">read more</a>) through to the one off event branding for the Olympics where over $750k was spent (<a href="http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/" target="_blank">read more</a>).</p>
<p>Of course you don&#8217;t need to spend such a large amount of dollars to get a good looking brand that works - in fact some may argue you could get better results for a lot less. Either way the financial cost of the brand development is completely irrelevant to the value of a successful brand to a business.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/05/the-importance-of-branding/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Banner Advertising</title>
		<link>http://www.hddesign.com.au/2010/01/banner-advertising/</link>
		<comments>http://www.hddesign.com.au/2010/01/banner-advertising/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 01:05:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=352</guid>
		<description><![CDATA[The new flash animated banner ads we created for &#8216;The Richmond&#8217; (a new development in one of Melbourne&#8217;s most sought after suburbs), have just gone live on realestate.com.au.
We are doing more and more flash banner advertising work as the internet advertising industry seems to be in a constant state of expansion.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/re_ads.jpg"><img class="alignnone size-medium wp-image-353" title="re_ads" src="http://www.hddesign.com.au/wp-content/uploads/re_ads-500x330.jpg" alt="re_ads" width="500" height="330" /></a>The new flash animated banner ads we created for &#8216;The Richmond&#8217; (a new development in one of Melbourne&#8217;s most sought after suburbs), have just gone live on realestate.com.au.</p>
<p>We are doing more and more flash banner advertising work as the internet advertising industry seems to be in a constant state of expansion.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/01/banner-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Drummond Street Annual Report with Cookbook</title>
		<link>http://www.hddesign.com.au/2010/01/drummond-street-annual-report-with-cookbook/</link>
		<comments>http://www.hddesign.com.au/2010/01/drummond-street-annual-report-with-cookbook/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 21:14:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=337</guid>
		<description><![CDATA[You read it correctly - this year Drummond Street continued their creative approach to annual report design by including a BBQ cookbook inside their annual report. The cookbook featured staff&#8217;s and friends of Drummond Street&#8217;s favorite recipes along with photos of them preparing each recipe.
An innovative idea has garnered a great response - a lot [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/dsrc_ar09.jpg"><img class="alignnone size-medium wp-image-348" title="dsrc_ar09" src="http://www.hddesign.com.au/wp-content/uploads/dsrc_ar09-500x330.jpg" alt="dsrc_ar09" width="500" height="330" /></a>You read it correctly - this year Drummond Street continued their creative approach to annual report design by including a BBQ cookbook inside their annual report. The cookbook featured staff&#8217;s and friends of Drummond Street&#8217;s favorite recipes along with photos of them preparing each recipe.</p>
<p>An innovative idea has garnered a great response - a lot more interesting than the usual tedious content of an annual report!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.hddesign.com.au/2010/01/drummond-street-annual-report-with-cookbook/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quinn Elite Sports Website</title>
		<link>http://www.hddesign.com.au/2010/01/quinn-elite-sports-website/</link>
		<comments>http://www.hddesign.com.au/2010/01/quinn-elite-sports-website/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 21:00:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent]]></category>

		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.hddesign.com.au/?p=326</guid>
		<description><![CDATA[Offering an innovative new service previously unavailable to non elite athletes, Quinn Elite Sports Services is a rapidly growing Melbourne based business founded and managed by renowned elite sports coach John Quinn.
This projact not only included the design and build of the main site - www.quinnelitesports.com.au but also a rebrand of John&#8217;s personal site to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hddesign.com.au/wp-content/uploads/qess_web.jpg"><img class="alignnone size-medium wp-image-328" title="qess_web" src="http://www.hddesign.com.au/wp-content/uploads/qess_web-500x330.jpg" alt="qess_web" width="500" height="330" /></a>Offering an innovative new service previously unavailable to non elite athletes, Quinn Elite Sports Services is a rapidly growing Melbourne based business founded and managed by renowned elite sports coach John Quinn.</p>
<p>This projact not only included the design and build of the main site - www.quinnelitesports.com.au but also a rebrand of John&#8217;s personal site to bring it into line with his new corporate identity - www.johnquinn.net.au.</p>
]]></content:encoded>
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